“SaaStorm became my all-you-can-think-of marketing team. Our inbound pipeline has grown by 127.84%, and they’ve helped us create a $1.3M ARR pipeline.”
When Joran Hofman, a bootstrapped founder, approached SaaStorm, he was running Reditus’ marketing on his own. With no marketing strategy, a messy website split between two CMS platforms, and unoptimized content, Reditus was struggling to gain traction in search rankings or generate meaningful leads.
Twelve months later, the transformation has been nothing short of remarkable. Reditus has achieved 127.84% growth in the inbound pipeline, created a $1.3M ARR pipeline, and now ranks as one of the strongest players in B2B SaaS affiliate marketing. What began with an empty website has grown into a lead-generating powerhouse.
Before SaaStorm:
- Minimal online visibility
- Blog drove only impressions
- Reliance on founder-led outbound efforts
After SaaStorm:
- Content ranking in AI and featured snippets
- Website driving clicks and signups
- $1.3M ARR pipeline generated
The challenge
As a bootstrapped startup, Reditus faced two significant challenges: a limited marketing budget and the need for expertise across multiple areas, from SEO and content strategy to UI/UX design and development. Despite his ambitious goals, Joran lacked the resources to achieve them alone.
Reditus had also invested in AI-written content and inexpensive writers, but the articles lacked focus, quality, and alignment with Reditus’ niche in affiliate marketing. As a result, the blog generated impressions but no meaningful clicks, signups, or demo requests. All sales relied on Joran’s personal outreach efforts, which were unsustainable for long-term growth.
The solution
That’s where SaaStorm stepped in. We started with a 2-week discovery phase, creating a roadmap to drive growth while working within budget constraints. This included:
Reditus was so impressed with the depth of insights and actionable recommendations that they immediately partnered with SaaStorm for full-service B2B SaaS marketing.
The SaaS marketing strategy for Reditus
After completing the discovery phase, we moved into implementation. Given the tight budget, we prioritised efforts that would deliver the highest ROI. Here’s how we did it:
01. Redesign and redevelopment of the website
Reditus’ website was fragmented, with pages split between Webflow and WordPress. We consolidated everything into a single, structured WordPress CMS for improved usability and SEO. We also created new pages, a comprehensive resources section with blogs, customer stories, videos, podcasts, and glossaries and refreshed the site’s branding to align with the product.
Before:
After:
02. GA4 and dashboards setup
The analytics team on the SaaStorm side implemented a funnel-view configuration in GA4 to understand the sign-up flow for SaaS companies.
We also applied event mapping methodology to match events from the Reditus application beyond the marketing website with events in GA4.
In addition, we added more visibility for sign-up parameters to have a more clear picture of the leads quality that go via self-service support. Also, we built a few reports to understand and improve the sign-up flow for Affiliates considering different scenarios.
Also, to ensure Reditus had the tools to track performance and manage leads effectively, we implemented HubSpot and Databox dashboards for real-time insights into marketing and sales performance.
03. Old content clean-up
Before creating new content, we cleaned up the existing blog. This included merging cannibalised articles, setting up 301 redirects, and deleting low-value content. With a clean slate, we were ready to build high-impact content.
04. Extensive keyword research
We conducted in-depth keyword research to identify MOFU (Middle of Funnel) and BOFU (Bottom of Funnel) keywords. This focus on high-intent keywords allowed us to attract leads that were ready to convert, maximising results with minimal content.
05. Building topic clusters
To establish Reditus as an authority in affiliate marketing, we organised content into topic clusters. These clusters covered essential themes such as affiliate marketing, affiliate management, and affiliate revenue. Despite the limited scope of affiliate marketing keywords, we strategically targeted niche queries to capture qualified traffic.
06. Content production approach
To establish Reditus as a trusted authority in affiliate marketing, we prioritized high-quality, actionable content tailored to their ICP. We onboarded a writer with expertise in affiliate marketing, providing them full access to the product for a deep understanding of its features and benefits. Joran’s contributions through Loom videos, featuring detailed explanations, client success stories, and product use cases, further elevated the maturity and relevance of the content. These videos served as a foundation for creating rich, highly targeted pieces that resonated with their audience.
Focus on BOFU content
With budget constraints in mind, we focused heavily on Bottom-of-Funnel (BOFU) content designed to convert high-intent users. Our strategic how-to guides addressed specific pain points and actionable steps for Reditus’ audience, including:
- How to Qualify Affiliates for Your SaaS: A Complete Guide
- How to Set Up Affiliate Program for SaaS
- How to Manage Affiliate Links: Step-by-Step Guide
- How to Automate Affiliate Marketing
These guides not only aligned with the needs of their ICP but also ranked consistently on Google’s first page.
Competitor comparison pages
To capture even more BOFU traffic, we created and developed competitor comparison pages that highlighted Reditus’ unique advantages. These pages allowed prospects to directly compare Reditus with competitors such as Rewardful, PartnerStack, and FirstPromoter, helping users make informed decisions. Each page was optimized for SEO and UX, ensuring a seamless experience. Examples include:
Interactive content: Affiliate Revenue Calculator & demo
To further engage prospects, we introduced interactive tools on the website, including the Affiliate Revenue Calculator. This tool provides potential customers with personalized insights into their affiliate revenue potential, simplifying decision-making and driving conversions. Try it here: Affiliate Marketing Calculator.
Additionally, we partnered with Joran to create and embed an interactive demo, offering visitors a hands-on experience with the Reditus platform. These elements added significant depth to the website, making it not just a source of information but a platform for real-time engagement.
Results-driven execution
Every piece of content was human-generated and optimized using SurferSEO, achieving scores of 75+ for maximum relevance and competitiveness. This strategic approach allowed Reditus to rank content on Google’s first page, even with zero external link-building efforts.
By combining highly focused BOFU guides, interactive tools, and data-driven optimization, we built a content engine that consistently attracted and converted high-quality leads while competing against much larger players in the affiliate marketing space.
Even without link-building, this approach consistently ranked content on the first page of Google.
07. Close collaboration with Reditus founder
We built a highly collaborative relationship with Joran, including:
- Bi-weekly strategy calls
- Pipeline review sessions to help close deals
- Monthly progress reviews
- 24/7 Slack communication
This partnership ensured that every marketing initiative aligned with Reditus’ goals, allowing us to adapt quickly and achieve better results.
The results
The numbers speak for themselves. In approximately 12 months, Reditus saw transformative results:
- 127.84% Growth in Inbound Pipeline: A remarkable increase fueled by high-quality, targeted content.
- $1.3M in ARR Pipeline Created: Significant revenue opportunities generated through strategic inbound efforts.
- 100+ Sales Opportunities Generated: Active deals in the CRM, supported by SaaStorm’s focused pipeline strategies.
- 50+ Featured Snippets: High-quality blog content secured prime positions in AI and Google featured snippets.
- 100+ Keywords ranked in Google’s top 20: Proof that great content and UX can outperform larger competitors. Many of these keywords are low-volume, intentionally targeted to attract the right ICP and drive highly qualified traffic that aligns with Reditus’ goals.
- Top-3 visibility in Semrush for targeted search terms: Reditus now holds a 13.55% visibility score in Semrush for the strategic keywords we’re targeting, a significant achievement for a bootstrapped startup.
On the competitive landscape, Reditus ranks #2, just behind Rewardful, a company with a substantially larger marketing team, budget, and domain authority. Remarkably, Reditus achieves this with zero external link-building, relying instead on ICP-specific, high-quality content tailored to the affiliate marketing space. This proves that a smart, strategic approach focused on exceptional content and SEO can rival even the most resource-rich competitors.
Cross-team collaboration: becoming part of the Reditus family
At SaaStorm, we don’t just deliver services; we integrate into your team. With Reditus, this meant sharing tools, collaborating on strategy, and meeting in person at SaaS conferences and industry meetups. These real-world connections helped strengthen the partnership and ensured we were fully aligned with Reditus’ vision.
As you can see, our co-founder Romana even got the famous Reditus hoodie at one of the events, truly becoming part of the Reditus team for real! 😄
Conclusion
The success we’ve achieved together with Reditus shows the power of partnership, strategy, and execution. At SaaStorm, we don’t just do marketing; we immerse ourselves in your business, goals, and vision.
And this journey is far from over. With more MRR and growing sales opportunities, Reditus’ success story is just beginning.
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