“I'm very impressed with the results we've achieved together with the SaaStorm team. Our organic traffic has grown by 500% in just 9 months, leading to an 11x increase in incoming leads.”
Imagine starting with an empty blog, minimal online visibility, and a dream to build an inbound marketing engine that generates leads while you sleep. That’s where Lingio found themselves when they came to us. They knew they had a great product, a strong sales team, and success with outbound efforts, but something was missing. They needed an inbound strategy that would fuel their growth for the long term.
Fast forward just nine months, and Lingio’s transformation was nothing short of remarkable. Their organic traffic skyrocketed by 500%, inbound leads exploded by 11x, and they generated over 200 MQLs, all from organic search. What started as an empty blog became a lead-generating powerhouse, driving sustainable, long-term growth.
Impact:
- 125 SEO-optimized content pieces
- 500% growth in organic traffic
- 11x increase in inbound leads
- 50,000+ organic clicks on their blog content
- 2.6 million impressions on their blog content
The challenge
Lingio, a B2B SaaS AI-powered platform offering training solutions, wanted to break free from its reliance on outbound. When Lingio came to SaaStorm, their online presence was almost invisible. Their blog was completely empty, and their Google Search Console showed just 45 daily clicks and 400 daily impressions, a tiny footprint for such a powerful product. They needed more than just a few blog posts; they needed a strategic partner who could help them craft an inbound engine that would generate meaningful traffic, boost visibility, and drive high-quality leads.
The solution (SaaStorm’s approach)
We kicked things off with our tried-and-tested 2-week discovery phase: a deep dive into Lingio’s online presence and their competitive landscape. This phase isn’t just about research; it’s about uncovering hidden opportunities for growth and creating a tailored roadmap for success.
During this phase, we worked closely with Lingio to understand their unique challenges and goals. The result? A comprehensive action plan that gave them the clarity and confidence to move forward. Here’s what we delivered:
The SaaS content strategy for Lingio
After completing the discovery phase, it was time to implement our strategy. We knew that for Lingio to thrive, they needed a content engine that wasn’t just consistent but impactful, one that would attract their ideal audience and drive measurable results. With this in mind, we crafted a tailored B2B SaaS content strategy to fuel Lingio’s growth while working within its budget constraints. Here’s how we did it:
01. Extensive keyword research
We kicked things off with in-depth keyword research. By identifying high-intent keywords relevant to Lingio’s target audience, we could ensure that every piece of content would not only rank well but also attract the right leads, people who were likely to convert.
02. Building topic clusters
To establish Lingio as an authority in their space, we organized content into topic clusters with pillar pages and supporting articles. This method allowed us to rank Lingio for a broad range of essential keywords while capturing niche queries that brought in qualified traffic.
03. Dual content production approach
Lingio had ambitious content goals but a limited budget. To meet those goals efficiently, we implemented a dual content production strategy: a blend of AI-assisted articles and 100% human-generated content.
- AI-assisted articles were used for simpler topics, allowing us to produce more content at a lower cost without sacrificing SEO value.
AI-assisted content tool stack:
- Human-generated articles were reserved for high-priority topics, in-depth guides, and pieces that required expertise and a personal touch.
04. Content calendar and production schedule
We built a content calendar in Asana that ensured a steady publishing schedule, aligning content production with Lingio’s marketing objectives. Consistency was key to seeing steady growth in both traffic and engagement.
05. External link-building strategy
Alongside content creation, we developed an external link-building plan. We built 30+ high DR backlinks with an average DR of 68. These high-quality backlinks significantly boosted Lingio’s domain authority and search rankings, further amplifying the impact of our content strategy.
06. High-quality, SEO-optimized content
In nine months, we produced 125 pieces of SEO-optimized content, from TOFU blog posts to in-depth BOFU guides, each piece tailored to Lingio’s audience. These articles addressed their prospects’ pain points, guided them through the buyer’s journey, and were strategically crafted to rank for high-value keywords.
To ensure the highest quality, we optimized all content using Surfer, making sure each piece achieved a content optimization score of 75+. This approach guaranteed that Lingio’s content was not only relevant but also competitive in search rankings.
07. Ongoing SEO optimization for Google and Bing
Our work didn’t stop once the content was published. We continuously optimized Lingio’s site with regular performance audits, updated internal linking strategies, and refreshed content to keep it competitive as Google’s algorithms evolved.
Beyond that, as we enter the Generative Engine Optimization (GEO) era, optimizing for Bing Search has become increasingly important. Bing powers many generative AI tools, including ChatGPT’s web search functionality, meaning that strong performance on Bing can significantly enhance visibility in generative AI-driven results. By optimizing Lingio’s content for Bing, we’re ensuring they stay competitive across search platforms, capturing opportunities from the growing number of Bing-powered AI users.
For example, you can see how Lingio’s content is performing on Bing:
The results
The numbers speak for themselves. In just 9 months, Lingio saw transformative results from our SEO and content strategy:
- 500% organic traffic growth: Lingio’s traffic exploded, increasing fivefold.
- 11x increase in inbound leads: Targeted content efforts resulted in an 11-fold increase in inbound leads, turning their blog into a powerful conversion engine.
- 50,000+ organic clicks: Their blog quickly gained traction, delivering over 51,000 organic clicks.
- 2.6 million+ organic impressions: Lingio’s content achieved over 2.65 million impressions, dramatically increasing brand visibility.
- Ranked 300+ keywords in Google’s top 10: We secured top 10 rankings for more than 300 valuable keywords.
- Generated 200+ MQLs through organic search: Our content strategy generated over 200 marketing-qualified leads (MQLs), contributing to 60% of Lingio’s sales pipeline through organic search.
Cross-team collaboration: becoming part of the Lingio family
At SaaStorm, we believe that the best results come from close collaboration, and our partnership with Lingio was no exception.
We didn’t just act as an external agency; we became an extension of their in-house team. Our approach involved working hand-in-hand with Lingio’s head of marketing, designer, developer, and content writer, ensuring seamless integration between strategy, execution, and design.
We held bi-weekly calls to stay aligned, review progress, and adjust tactics as needed.
By sharing common Asana boards, we kept all tasks and projects transparent, efficient, and on track. This close cooperation allowed us to react quickly, optimize workflows, and accelerate outcomes.
Having access to Lingio’s in-house development, UI/UX, and content expertise was invaluable.
It meant that when we needed design adjustments, content support, or technical updates, we could implement changes swiftly, driving even greater results. This synergy between SaaStorm and Lingio’s teams was a key factor in the success of our strategy, making it possible to build and optimize their inbound engine at an impressive pace.
Also, at SaaStorm, we don’t see ourselves as just a remote agency working behind screens.
For us, building deep, meaningful connections with our clients is just as important as delivering data-driven results. That’s why, in May 2024, we met with the Lingio team in 🇵🇹 Lisbon, Portugal, for an in-person strategic session.
Conclusion
The success we’ve achieved together with Lingio is a testament to the power of true partnership. At SaaStorm, we don’t just build content engines; we build engines that grow with your business. And our journey with Lingio is far from over. We’re still working closely with them today, continuously refining and expanding their strategy to fuel even more growth.
.png)
